रा. सु. जा. मं. Emerging Echoes
| Vol - 1, Issue - 2, Oct - Dec 2024 | Page No - 3 |
| Emerging Echoes: Unveiling India's Soft Power Ascendancy | |
| —Ifrah | |
| Abstract | |
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India’s rise as a global power increasingly hinges on its adept use of soft power, leveraging cultural, diplomatic,
and economic strengths to foster international influence. This paper explores India’s multifaceted soft power
strategy, examining the cultural, historical, and economic assets that bolster its global image. From cultural
diplomacy and global leadership in digital public infrastructure to the influence of Bollywood, yoga, and the
Indian diaspora, India’s soft power assets have shaped positive perceptions worldwide. However, the nation
faces socio-economic challenges, including poverty, healthcare access, and education reform, that could impact
its soft power journey. Addressing these issues domestically will be essential as India seeks a balanced path to
global eminence, positioning itself as a model for inclusive and sustainable development. By focusing on
responsible governance, India can continue to inspire developing nations and assert its role as a global soft
power leader.
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